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Media Contact:
Christine Ziomek
chris@caryl.com
(201) 796-7788
Aug. 12, 2010

Madison Commercial Real Estate Services Is Recognized For Excellence In Online Communications

Company E-Newsletter Honored in Nation’s Leading Custom Media Awards Program

LAKEWOOD, N.J., Aug. 12, 2010 – Monday Mornings with Madison, the weekly e-newsletter from Madison Commercial Real Estate Services (MCRES), was recently awarded a coveted Silver Award in the 2010 Magnum Opus recognition program for Best Series of Articles in an Electronic Publication or Web Site. Evaluating and celebrating the best in custom publications, this year’s Magnum Opus competition received more than 550 entries and was judged by professors from the renowned Missouri School of Journalism and leading custom-publishing professionals. Madison’s winning four-part series focused on navigating social media in business, from Facebook, Twitter, and LinkedIn to blogs, tweets and Yelps.

Available as a link on the MCRES web site (www.madisoncres.com), Monday Mornings with Madisonis an informative, lively and thoughtful e-newsletter that explores work/life issues of importance to real estate professionals. It is sent each Monday morning to 12,000 subscribers, including investors, property owners, attorneys, CPAs, lenders, Realtors, mortgage brokers, title agents, and past clients. Originally authored by Maurice Stein and currently written by Keren Peters, MCRES Director of Sales and Marketing, the mission of the weekly email column is to educate, enlighten and entertain readers with solidly researched and gracefully written short articles on a myriad of topics.

In making the announcement, MCRES Director of Operations Elliot S. Zaks said, “We launched Monday Mornings with Madison to provide busy professionals with valuable information and to help them jumpstart their week. It is very unusual for a real estate services company to offer an e-newsletter of such in-depth scope. But it is entirely consistent with our role as a trusted advisor to our clients, helping them to grow their businesses, build their careers and simplify their lives.”

Clear, concise and comprehensive, the award-winning series of articles looked at the benefits and challenges of online brand management.

  • The first article, “Quick Tips for Online Reputation Management,” explained the importance of protecting your online brand reputation and provided four steps you can take to lessen the chance of an online public relations disaster.
  • Part Two, “When and How to Respond to Negative Online Reviews,” listed a number of instances when a direct response to online criticism is vital. In such situations, an effective response requires paying close attention to the actual complaint; replying in an honest and calm manner; avoiding corporate jargon; and making a public commitment to improvement.
  • Part Three, “Control Your Google 10,” provided tips on how to dominate the top ten results that appear when someone does a Google search for your company name.
  • “Successfully Navigating Social Media In 2010,” the fourth article explained how the importance of social media sites is only going to increase with time and provided strategies for launching a social-media marketing campaign.

Based in Lakewood, N.J., Madison Commercial Real Estate Services, with more than $75 billion in transactions insured, is an umbrella organization that offers an array of specialty services for the commercial real estate market nationwide. These include: Madison Title Agency, a nationwide title agency that handles searches, writes policies, manages transactions and provides closing and escrow services in all 50 states, as well as offering REO solutions and bulk transaction management services; Madison SPECS, offering expert cost segregation studies; Madison Exchange, one of the nation’s leading Qualified Intermediaries handling §1031 exchanges; LeaseProbe, producing commercial lease abstracts and handling Lease Administration and CAM Audits; and Real Diligence, offering accurate and reliable financial due diligence for commercial real estate acquisitions as well as loan workout services and distressed asset acquisition support. For more information, call 866-500-Madison or visit madisoncres.com.

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